#HackNatural: Fighting Back Against Amazon, Voice Apps and Instagram's Shopping Icon

#HackNatural: Fighting Back Against Amazon, Voice Apps and Instagram

We hope everyone had a great 4th of July! This week's newsletter is short, but chock full of digital goodness you love. Enjoy!

AMAZON FREE INFLUENCER MARKETING TOOL & INSTAGRAM'S NEW SHOPPING ICON

Captiv8 is making its influencer database available for free
"Through the free product, marketers can look through the 1 million-plus influencers indexed on the platform."

Instagram's new shopping bag icon adds e-commerce element to advertiser Stories
"Clicking on the shopping bag icon can display various types of product information, including more images of the featured product, images of other products contained in the story, descriptions and pricing information for the product and links that lead directly to the brand’s website to purchase the product."

FIGHTING BACK AGAINST AMAZON & LETTING GO OF MARKETPLACE MYTHS

The myths that keep you from winning on Amazon
If there's one thing that's constant on Amazon is change. Let go of these 3 myths to address the current market realities of the e-commerce giant.

How specialty food retailers are fighting back against Amazon
"At the Summer Fancy Food Show in New York, grocery buyers said they're staying competitive by accentuating their core offerings and creating an enjoyable in-store experience."

OTHER ARTICLES WORTH THE READ

Sprout disrupts voice app space with audio tool for children
Audio skills for kids is the fastest growing category of skills for Alexa, according to Amazon. This app helps guide moms and dads through meal time by offering entertainment designed to get kids to eat a healthy diet.

The Trojan Horse: Will Instacart Become A Competitor of the Grocery Stores It Serves?
Grocery retailers have embraced Instacart as few grocery executives believe Instacart will ever become a competitor. Will they regret it?

A Small Investment by Colgate in Hubble Reveals A Lot About the Future of Grocery
Investing in Hubble and experimenting with DTC sales allows Colgate to learn more of what it will need when everything changes... when consumers are buying everything online.

DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY

iOS Engineer | Good Eggs | San Francisco, CA
Social Media Manager sweetgreen | Los Angeles, CA
Ancient Nutrition Ancient Nutrition | Franklin, TN
Senior Director of Content & Community | Thrive Market | Los Angeles, CA
Senior Brand Manager | The Honest Company | Los Angeles, CA
Digital Marketing Coordinator | Suja | Oceanside, CA
Social Media Manager | Pop and Bottle | San Francisco, CA
eCommerce General Manager | Tender Belly | Denver, CO

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