NatchCom Announces Fall 2018 Event Dates and Welcomes New CEO

Selling out its inaugural event, the next NatchCom is set forOctober 5, 6 and 7 in Boulder, CO.

NatchCom — the $200 billion natural product industry’s only e-commerce and digital marketing conference — has announced the dates for its second event: October 5, 6 and 7 in Boulder, CO. 

NatchCom also welcomes Jennifer Krupey, a veteran digital and e-commerce executive, as its new chief executive officer.

“We couldn’t be more excited about NatchCom’s success and Jen joining the team,” says Jim Moscou, founder of NatchCom and a member of its board of directors. “Jen has a proven track record not only in digital, but also guiding natural/organic companies to digital success. Having her at the helm of the industry’s leading digital marketing conference is a perfect match.” 

Krupey joins NatchCom after holding leadership positions at various communication and advertising agencies, where she oversaw the growth and expansion of the digital marketing departments. Three years ago, she was introduced to Amazon marketing and, after diving in, realized the marketplace was going to be a real disruptor in the world of branding and advertising. 

“I love the fact that we get to help this community thrive online, and I’m thrilled to be a part of it. Online shopping is pervasive, and brands are increasingly looking for ways to connect with customers and sell direct. NatchCom aims to help natural/organic companies - large and small - navigate the changing digital landscape to grow sales,” says Krupey.

woman speaking before group in small room, presentation slide says: a food revolution is underway.

NatchCom, currently held twice a year, experienced tremendous success at its February 2018 inaugural event. Tickets sold out in weeks. Attendance expectations were three times expectations, topping nearly 300 attendees. Sponsors and speakers included Google, Facebook, Pinterest, Amazon and more. 

“NatchCom clearly struck a chord with the tech and natural products communities,” says Moscou. “We’re excited for this next chapter.” 

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